Moriarty, S. E., Mitchell, N., & Wells, W. (2009). Advertising: Principles & practice (8th ed.). Upper Saddle River, N.J.: Pearson/Prentice Hall.
Chicago Style CitationMoriarty, Sandra E., Nancy Mitchell, and William Wells. Advertising: Principles & Practice. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
MLA CitationMoriarty, Sandra E., Nancy Mitchell, and William Wells. Advertising: Principles & Practice. 8th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.