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00837nam a2200217 a 4500 |
| 001 |
548828 |
| 005 |
20171111230013.0 |
| 008 |
081218s2009 caua b 001 0 eng |
| 020 |
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|a 9780787998325 (cloth)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.13
|b .D848 2009
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| 082 |
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|2 22
|a 658.8
|
| 100 |
1 |
|
|a Dunn, Michael
|q (Michael Edward)
|
| 245 |
1 |
4 |
|a The marketing accountability imperative :
|b driving superior returns on marketing investments /
|c Michael E. Dunn and Chris Halsall.
|
| 260 |
1 |
4 |
|a San Francisco, CA :
|b Jossey-Bass,
|c c2009.
|
| 300 |
1 |
4 |
|a xiv, 450 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 425-431) and index.
|
| 650 |
1 |
4 |
|a Marketing
|x Management
|
| 650 |
1 |
4 |
|a Marketing
|x Cost effectiveness.
|
| 700 |
1 |
4 |
|a Halsall, Chris,
|
| 952 |
|
|
|a GrThPMO
|b 59b011106c5ad17d7e5ac57e
|c 952a
|d 9528
|e HF5415.13.D848 2009
|t 7
|x m
|z Books
|
