The marketing accountability imperative : driving superior returns on marketing investments /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2009.
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| Subjects: |
| Physical Description: | xiv, 450 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 425-431) and index. |
| ISBN: | 9780787998325 (cloth) |