Cover Image

Marketing ethics /

Main Author: Brenkert, George G.
Format: Book
Language:English
Published: Malden, MA : Blackwell, 2008.
Subjects:
Marketing > Moral and ethical aspects.
Marketing > Social aspects
Business intelligence > Moral and ethical aspects.
Business ethics
Table of Contents:
  • 1. Marketing, ethics, and morality
  • 2. Marketers and their markets
  • 3. From product development to distribution
  • 4. Promotion : advertising, retailing, and customers
  • 5. Marketing in a global society
  • Appendix I. AMA statement of ethics (adopted in 2004)
  • Appendix II. The Hunt-Vitell general theory of marketing ethics
  • Appendix III. SCIP code of ethics for competitive intelligence professionals.

Similar Items