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01221nam a2200241 a 4500 |
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548742 |
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20171111230013.0 |
| 008 |
070816s2008 mau b 001 0 eng |
| 020 |
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|a 9780631214236 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .B637 2008
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| 082 |
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|2 22
|a 174/.9381
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| 100 |
1 |
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|a Brenkert, George G.
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| 245 |
1 |
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|a Marketing ethics /
|c George G. Brenkert.
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| 260 |
1 |
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|a Malden, MA :
|b Blackwell,
|c 2008.
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| 300 |
1 |
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|a xii, 256 p. ;
|c 23 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [241]-249) and index.
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| 505 |
1 |
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|a 1. Marketing, ethics, and morality -- 2. Marketers and their markets -- 3. From product development to distribution -- 4. Promotion : advertising, retailing, and customers -- 5. Marketing in a global society -- Appendix I. AMA statement of ethics (adopted in 2004) -- Appendix II. The Hunt-Vitell general theory of marketing ethics -- Appendix III. SCIP code of ethics for competitive intelligence professionals.
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| 650 |
1 |
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|a Marketing
|x Moral and ethical aspects.
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| 650 |
1 |
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|a Marketing
|x Social aspects
|
| 650 |
1 |
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|a Business intelligence
|x Moral and ethical aspects.
|
| 650 |
1 |
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|a Business ethics
|
| 952 |
|
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|a GrThPMO
|b 59b0110f6c5ad17d7e5ac522
|c 952a
|d 9528
|e HF5415.B637 2008
|t 7
|x m
|z Books
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