It's only business! : India's corporate social responsiveness in a globalized world /

Main Author: Mitra, Meera
Format: Book
Language:English
Published: New Delhi, IN : Oxford University Press, 2007.
Subjects:
Table of Contents:
  • 1. Being politically correct about CSR
  • 2. Learning legacy : India's business-society interface
  • 3. Scouring social sensitivities : ahead of the law
  • 4. Eye on I.T. : preparing for and managing change
  • 5. Developing markets and marketing development
  • 6. Civil society roar : India's NGOs and CSR
  • 7. Embedding CSR in India
  • 8. Governments' grooming for CSR : global and Indian response
  • 9. Looking ahead.