Economics of strategy /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
J. Wiley & Sons,
c2007.
|
| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- Introduction : strategy and economics
- Primer : economic concepts for strategy
- 1. The evolution of the modern firm
- 2. The horizontal boundaries of the firm : economies of scale and scope
- 3. The vertical boundaries of the firm
- 4. Organizing vertical boundaries : vertical integration and its alternatives
- 5. Diversification
- 6. Competitors and competition
- 7. Strategic commitment
- 8. The dynamics of pricing rivalry
- 9. Entries and exit
- 10. Industry analysis
- 11. Strategic positioning for competitive advantage
- 12. Sustaining competitive advantage
- 13. The origins of competitive advantage : innovation, evolution, and environment
- 14. Agency and performance measurement
- 15. Incentives in firms
- 16. Strategy and structure
- 17. Environments, power, and culture
- 18. Strategies and the general manager.