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01550nam a2200217 a 4500 |
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547667 |
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20171111230012.0 |
| 008 |
060302s2007 njua b 001 0 eng |
| 020 |
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|a 9780471679455
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| 040 |
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|a DLC
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| 050 |
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|a HD30.28
|b .B4575 2007
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| 082 |
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|2 22
|a 658.4/012
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| 245 |
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|a Economics of strategy /
|c David Besanko ... [et al.].
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| 250 |
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|a 4th ed.
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| 260 |
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|a Hoboken, NJ :
|b J. Wiley & Sons,
|c c2007.
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| 300 |
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|a xxv, 606 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
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|a Introduction : strategy and economics -- Primer : economic concepts for strategy -- 1. The evolution of the modern firm -- 2. The horizontal boundaries of the firm : economies of scale and scope -- 3. The vertical boundaries of the firm -- 4. Organizing vertical boundaries : vertical integration and its alternatives -- 5. Diversification -- 6. Competitors and competition -- 7. Strategic commitment -- 8. The dynamics of pricing rivalry -- 9. Entries and exit -- 10. Industry analysis -- 11. Strategic positioning for competitive advantage -- 12. Sustaining competitive advantage -- 13. The origins of competitive advantage : innovation, evolution, and environment -- 14. Agency and performance measurement -- 15. Incentives in firms -- 16. Strategy and structure -- 17. Environments, power, and culture -- 18. Strategies and the general manager.
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| 650 |
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|a Strategic planning
|x Economic aspects.
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| 700 |
1 |
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|a Besanko, David,
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| 952 |
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|a GrThPMO
|b 59b00fee6c5ad17d7e5ac05b
|c 952a
|d 9528
|e HD30.28.B4575 2007
|t 7
|x m
|z Books
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