In search of a new logic for marketing : foundations of contemporary theory /

Main Author: Grönroos, Christian, 1947-
Format: Book
Language:English
Published: Chichester, England : John Wiley & Sons Ltd., c2007.
Subjects:
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020 |a 9780470061275 (hbk. : alk. paper) 
020 |a 9780470061299 (pbk. : alk. paper) 
040 |a DLC 
050 |a HF5415  |b .G755 2007 
082 |2 22  |a 658.8001 
100 1 |a Grönroos, Christian,  |d 1947- 
245 1 |a In search of a new logic for marketing :  |b foundations of contemporary theory /  |c Christian Grönroos. 
260 1 |a Chichester, England :  |b John Wiley & Sons Ltd.,  |c c2007. 
300 1 |a xi, 223 p. :  |b ill. ;  |c 25 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing 
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