In search of a new logic for marketing : foundations of contemporary theory /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England :
John Wiley & Sons Ltd.,
c2007.
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| Subjects: |
| Physical Description: | xi, 223 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470061278 (hbk. : alk. paper) 9780470061275 (hbk. : alk. paper) 9780470061299 (pbk. : alk. paper) |