Brand vision : how to energize your team to drive business growth /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, England :
John Wiley & Sons,
c2006.
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| Subjects: |
Table of Contents:
- Introduction : be a brand CEO not a strategy tourist
- Search for true insight
- Create an insight springboard
- The visioning journey
- What are you going to fight for?
- Where's the sausage?
- Sizzle that sells
- Big brand ideas beats brand essence
- Bring the vision to life
- Test drive your vision
- Brand-led business
- Beyond brandwashing to true engagement
- Create hero products
- Communicating without ego tripping.