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01256nam a2200229 a 4500 |
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20171111230012.0 |
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061010s2006 enka bi 001 0 eng |
| 020 |
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|a 9780470028353 (HB : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HD69.B7
|b T395 2006
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| 082 |
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|2 22
|a 658.8/27
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| 100 |
1 |
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|a Taylor, David,
|d 1964-
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| 245 |
1 |
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|a Brand vision :
|b how to energize your team to drive business growth /
|c David Taylor.
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| 260 |
1 |
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|a Chichester, West Sussex, England :
|b John Wiley & Sons,
|c c2006.
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| 300 |
1 |
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|a xii, 270 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [253] - 254) and index.
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| 505 |
1 |
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|a Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence -- Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
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| 650 |
1 |
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|a Brand name products
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| 650 |
1 |
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|a Product management
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| 650 |
1 |
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|a Employee motivation
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| 952 |
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|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf4e
|c 952a
|d 9528
|e HD69.B7T395 2006
|t 7
|x m
|z Books
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