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00893nam a2200241 a 4500 |
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547427 |
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20171111230012.0 |
| 008 |
060215s2006 enka b 001 0 eng |
| 020 |
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|a 9780470027516
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| 040 |
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|a DLC
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| 050 |
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|a HD69.B7
|b G72 2006
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| 082 |
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|2 22
|a 658.8/27
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| 100 |
1 |
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|a Grant, John,
|d 1964-
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| 245 |
1 |
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|a Brand innovation manifesto :
|b how to build brands, redefine markets and defy conventions /
|c John Grant.
|
| 260 |
1 |
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|a Chichester, England :
|b John Wiley & Sons,
|c c2006.
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| 300 |
1 |
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|a xii, 276 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 650 |
1 |
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|a Brand name products
|x Social aspects.
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| 650 |
1 |
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|a Brand name products
|x Psychological aspects.
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| 650 |
1 |
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|a Branding (Marketing)
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| 650 |
1 |
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|a Lifestyles
|x Economic aspects.
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| 650 |
1 |
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|a Consumer behavior
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| 952 |
|
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|a GrThPMO
|b 59b00f8e6c5ad17d7e5abf4b
|c 952a
|d 9528
|e HD69.B7G72 2006
|t 7
|x m
|z Books
|
