Description: Brand innovation manifesto :

Main Author:	Grant, John, 1964-
Format:	Book
Language:	English
Published:	Chichester, England : John Wiley & Sons, c2006.
Subjects:	Brand name products > Social aspects. Brand name products > Psychological aspects. Branding (Marketing) Lifestyles > Economic aspects. Consumer behavior

Physical Description:	xii, 276 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470027516