Marketing to the social web : how digital customer communities build your business /

Main Author: Weber, Larry
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2007.
Subjects:
Physical Description:ix, 230 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. 217-222) and index.
ISBN:9780470124178 (cloth)