Global competitive strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, UK :
Cambridge University Press,
2007.
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| Subjects: |
Table of Contents:
- Introduction : the global challenge
- The global mosaic
- Global strategic analysis
- Global competitive advantage
- Global competitive strategy
- Global investment strategy : choosing the best mix of transactions and investment
- The global business organization
- Lenovo : entering global competition
- Cemex : making global markets
- Dairy Farm : regional retail strategy
- Danone : organizing for global competition
- Conclusion.