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20171111230011.0 |
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071019s2007 enkab b 001 0 eng d |
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|a 9780521880817 (hbk.)
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| 040 |
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|a UKM
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|a HD30.28
|b .S6448 2007
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| 082 |
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|2 22
|a 658.4012
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| 100 |
1 |
4 |
|a Spulber, Daniel F.
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| 245 |
1 |
4 |
|a Global competitive strategy /
|c Daniel F. Spulber.
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| 260 |
1 |
4 |
|a Cambridge, UK :
|b Cambridge University Press,
|c 2007.
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| 300 |
1 |
4 |
|a xiv, 290 p. :
|b ill., map ;
|c 26 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 261-283) and index.
|
| 505 |
1 |
4 |
|a Introduction : the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy : choosing the best mix of transactions and investment -- The global business organization -- Lenovo : entering global competition -- Cemex : making global markets -- Dairy Farm : regional retail strategy -- Danone : organizing for global competition -- Conclusion.
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| 650 |
1 |
4 |
|a Strategic planning
|
| 650 |
1 |
4 |
|a Strategic planning
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| 650 |
1 |
4 |
|a International business enterprises
|x Management
|
| 650 |
1 |
4 |
|a International business enterprises
|x Management
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| 650 |
1 |
4 |
|a Competition, International
|
| 650 |
1 |
4 |
|a Globalization
|x Economic aspects
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| 952 |
|
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|a GrThPMO
|b 59b00f306c5ad17d7e5abdf7
|c 952a
|d 9528
|e HD30.28.S6448 2007
|t 7
|x m
|z Books
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