Key account management in financial services : tools and techniques for building strong relationships with major clients /

Other Authors: Cheverton, Peter
Format: Book
Language:English
Published: London : Kogan Page, 2008
Subjects:
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008 070809s2008 enka b 001 0 eng
020 |a 9780749450694 
040 |a DLC 
050 |a HG173  |b .K49 2008 
082 |2 22  |a 332.1068/8 
245 |a Key account management in financial services :  |b tools and techniques for building strong relationships with major clients /  |c Peter Cheverton ... [et al.]. 
260 |a London :  |b Kogan Page,  |c 2008 
300 |a xiv, 329 p. :  |b ill. ;  |c 25 cm. +  |e 1 CD-ROM (4 3/4 in.) 
504 |a Includes bibliographical references (p. 324-326) and index. 
650 |a Financial services industry  |x Management 
650 |a Selling  |x Key accounts 
650 |a Marketing  |x Key accounts. 
700 1 |a Cheverton, Peter 
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