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LEADER |
00862nam a2200217 a 4500 |
001 |
546323 |
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20171111230011.0 |
008 |
070809s2008 enka b 001 0 eng |
020 |
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|a 9780749450694
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040 |
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|a DLC
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050 |
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|a HG173
|b .K49 2008
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082 |
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|2 22
|a 332.1068/8
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245 |
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|a Key account management in financial services :
|b tools and techniques for building strong relationships with major clients /
|c Peter Cheverton ... [et al.].
|
260 |
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|a London :
|b Kogan Page,
|c 2008
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300 |
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|a xiv, 329 p. :
|b ill. ;
|c 25 cm. +
|e 1 CD-ROM (4 3/4 in.)
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504 |
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|a Includes bibliographical references (p. 324-326) and index.
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650 |
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|a Financial services industry
|x Management
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650 |
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|a Selling
|x Key accounts
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650 |
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|a Marketing
|x Key accounts.
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700 |
1 |
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|a Cheverton, Peter
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952 |
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|a GrThPMO
|b 59b00e6c6c5ad17d7e5aba60
|c 952a
|d 9528
|e HG173.K49 2008
|t 14
|x m
|z Books
|