Skip to content
Toggle navigation
Language
English
Deutsch
Español
Français
Italiano
日本語
Nederlands
Português
Português (Brasil)
中文(简体)
中文（繁體）
Türkçe
עברית
Gaeilge
Cymraeg
Ελληνικά
Català
Euskara
Русский
čeština
Suomi
Svenska
polski
Dansk
slovenščina
اللغة العربية
বাংলা
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced
Branded entertainment :
Similar Items
Cite this
Text this
Email this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Branded entertainment : product placement & brand strategy in the entertainment business /
Main Author:
Lehu, Jean-Marc
Format:
Book
Language:
English
Published:
London :
Kogan Page,
2007.
Subjects:
Product placement in mass media
Product management
Holdings
Description
Table of Contents
Similar Items
Staff View
Similar Items
Branded entertainment product placement and brand strategy in the entertainment business /
by: Lehu, Jean-Marc.
Published: (2007)
Branded entertainment : dealmaking strategies & techniques for industry professionals /
by: Valero, Damaris, 1966-
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
by: Lehu, Jean-Marc
Published: (2006)
The 30-second storyteller the art and business of directing commercials /
by: Richter, Thomas.
Published: (2007)
From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L.
Published: (2006)
From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L.
Published: (2006)
Brand management
by: Mallik, Sadhna.
Published: (2009)
Brands and branding /
Published: (2009)
Brands and branding
Published: (2003)
Brand anarchy managing corporate reputation /
by: Earl, Steve.
Published: (2012)
The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)
Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)
The employer brand : bringing the best of brand management to people at work /
by: Barrow, Simon
Published: (2005)
Brand aesthetics /
by: Mazzalovo, Gerald
Published: (2012)
Brand vision : how to energize your team to drive business growth /
by: Taylor, David, 1964-
Published: (2006)
The business of brands /
by: Miller, Jon, 1971-
Published: (2004)
The business of brands
by: Miller, Jon, 1971-
Published: (2004)
Strategic brand management /
by: Elliott, Richard H.
Published: (2007)
Compendium of brand management
by: Chunawalla, S. A.
Published: (2009)
The origin of brands : how product evolution creates endless possibilities for new brands /
by: Ries, Al.
Published: (2005)
Beyond the brand why engaging the right customers is essential to winning in business /
by: Winsor, John, 1959-
Published: (2004)
The brand chartering handbook: how brand organizations learn "living scripts"/
by: Macrae, Chris
Published: (1996)
Cross-media promotion /
by: Hardy, Jonathan, 1963-
Published: (2010)
Global entertainment media : a critical introduction /
by: Artz, Lee,
Global media entertainment : a critical introduction /
by: Artz, Lee,
The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noël.
Published: (2004)
The new strategic brand management : creating and sustaining brand equity long term /
by: Kapferer, Jean-Noel.
Published: (2004)
Strategic brand management: creating and sustaining brand equity long term/
by: Kapferer, Jean-Noel
Published: (1997)
ΜΜΕ, διαφήμιση και κατανάλωση: η ελληνική περίπτωση, 1960-2000/
by: Χαιρετάκης, Μανώλης
Published: (2010)
Brand vision : how to energize your team to drive business growth /
by: Taylor, David, 1964-
Published: (2006)
Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)
Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)
Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)
Romancing the brand : how brands create strong, intimate relationships with customers /
by: Halloran, Tim, 1969-
Integrated branding becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)
The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)
Branding and product design an integrated perspective /
by: Hestad, Monika.
Published: (2013)
B2B brand management /
by: Kotler, Philip
Published: (2006)
Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2008)
Brands laid bare using market research for evidence-based brand management /
by: Ford, Kevin.
Published: (2005)
Similar Items
Branded entertainment product placement and brand strategy in the entertainment business /
by: Lehu, Jean-Marc.
Published: (2007)
Branded entertainment : dealmaking strategies & techniques for industry professionals /
by: Valero, Damaris, 1966-
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
by: Lehu, Jean-Marc
Published: (2006)
The 30-second storyteller the art and business of directing commercials /
by: Richter, Thomas.
Published: (2007)
From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
by: De Chernatony, L.
Published: (2006)
×
Loading...
