Branded entertainment : product placement & brand strategy in the entertainment business /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2007.
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| Subjects: |
| Physical Description: | ix, 266 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0749449403 |