Chaotic markets : thriving in a world of unpredictability /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger Publishers,
2007.
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| Subjects: |
Table of Contents:
- The causes of chaotic pressures
- Past strategies were good, but
- Conventional wisdom-not
- Early performance assessment as a start
- The role of the counterchaos marketer
- Developing a learning organization
- The art and science of improvisation
- Products and services in generating consumer value
- The drive to innovate
- Using one's strengths
- Because we have been doing it this way traditionally
- It is not what they do-it is what we should be doing
- What are those markets anyway?
- Reaching the markets
- Postscript.