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20171111230010.0 |
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061122s2007 ctua b 001 0 eng |
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|a 027599371X (alk. paper)
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|a DLC
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|a HF5415
|b .S2715 2007
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|2 22
|a 658.8/101
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| 100 |
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|a Samli, A. Coskun
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| 245 |
1 |
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|a Chaotic markets :
|b thriving in a world of unpredictability /
|c A. Coskun Samli.
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| 260 |
1 |
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|a Westport, Conn. :
|b Praeger Publishers,
|c 2007.
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| 300 |
1 |
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|a xxvii, 198 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [185]-192) and index.
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| 505 |
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|a The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
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| 650 |
1 |
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|a Marketing
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| 650 |
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|a Strategic planning
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| 952 |
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|a GrThPMO
|b 59b00ddd6c5ad17d7e5ab80e
|c 952a
|d 9528
|e HF5415.S2715 2007
|t 7
|x m
|z Books
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