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| LEADER |
01228nam a2200217 a 4500 |
| 001 |
544978 |
| 005 |
20171111230009.0 |
| 008 |
060627s2006 maua b 001 0 eng |
| 020 |
|
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|a 9781422104606 (pbk.)
|
| 040 |
|
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|a DLC
|
| 050 |
|
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|a HF5415
|b .W483 2006
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| 082 |
|
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|2 22
|a 658.8
|
| 245 |
|
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|a What is marketing? /
|c Alvin J. Silk content adviser.
|
| 260 |
|
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|a Boston, Mass. :
|b Harvard Business School Press,
|c c2006.
|
| 300 |
|
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|a xii, 207 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
|
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|a What is? series
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
|
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|a Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
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| 650 |
|
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|a Marketing
|
| 710 |
2 |
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|a Harvard Business School.
|b Press.
|
| 952 |
|
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|a GrThPMO
|b 59b00ced6c5ad17d7e5ab485
|c 952a
|d 9528
|e HF5415.W483 2006
|t 7
|x m
|z Books
|
