What is marketing? /
| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2006.
|
| Series: | What is? series
|
| Subjects: |
| Physical Description: | xii, 207 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781422104606 (pbk.) |