Branding a store : how to build successful retail brands in a changing marketplace /

Main Author: Floor, Ko
Format: Book
Language:English
Published: London : Kogan Page, 2006.
Subjects:
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005 20171111230009.0
008 060717s2006 paua b 000 0 eng
020 |a 0749448326 
040 |a DLC 
050 |a HD69.B7  |b F58 2006 
082 |2 22  |a 658.8/27 
100 1 |a Floor, Ko 
245 1 |a Branding a store :  |b how to build successful retail brands in a changing marketplace /  |c Ko Floor. 
260 1 |a London :  |b Kogan Page,  |c 2006. 
300 1 |a 360 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. 355-358). 
650 1 |a House brands  |x Marketing. 
650 1 |a Branding (Marketing) 
650 1 |a Retail trade 
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