Advertising : principles & practice /

Main Author: Wells, William, 1926-
Other Authors: Burnett, John,, Moriarty, Sandra E.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.
Edition:7th ed.
Subjects:
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020 |a 0131465600 
040 |a DLC 
050 |a HF5823  |b .W455 2006 
082 |2 22  |a 659.1 
100 1 |a Wells, William,  |d 1926- 
245 1 |a Advertising :  |b principles & practice /  |c William Wells, Sandra Moriarty, John Burnett. 
250 1 |a 7th ed. 
260 1 |a Upper Saddle River, N.J. :  |b Pearson/Prentice Hall,  |c c2006. 
300 1 |a xxxi, 592 p. :  |b col. ill. ;  |c 29 cm. 
504 1 |a Includes bibliographical references (p. 575-580) and index. 
650 1 |a Advertising 
700 1 |a Burnett, John, 
700 1 |a Moriarty, Sandra E.  |q (Sandra Ernst) 
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