Advertising : principles & practice /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2006.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | xxxi, 592 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 575-580) and index. |
| ISBN: | 0131465600 |