Cover Image

Media promotion and marketing for broadcasting, cable, and the Internet /

Other Authors:	Eastman, Susan Tyler., Ferguson, Douglas A., Klein, Robert A.,
Format:	Book
Language:	English
Published:	Amsterdam, NE : Elsevier/Focal Press, c2006.
Edition:	5th ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.

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