Eastman, S. T., Ferguson, D. A., & Klein, R. A. (2006). Media promotion and marketing for broadcasting, cable, and the Internet (5th ed.). Amsterdam, NE: Elsevier/Focal Press.
Chicago Style CitationEastman, Susan Tyler., Douglas A. Ferguson, and Robert A. Klein. Media Promotion and Marketing for Broadcasting, Cable, and the Internet. 5th ed. Amsterdam, NE: Elsevier/Focal Press, 2006.
MLA CitationEastman, Susan Tyler., Douglas A. Ferguson, and Robert A. Klein. Media Promotion and Marketing for Broadcasting, Cable, and the Internet. 5th ed. Amsterdam, NE: Elsevier/Focal Press, 2006.
Warning: These citations may not always be 100% accurate.