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00703nam a2200193 a 4500 |
| 001 |
543292 |
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20171111230008.0 |
| 008 |
880714s1988 maua b 001 0 eng |
| 020 |
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|a 0875842038 (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415
|b .B5243 1988
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| 100 |
1 |
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|a Bonoma, Thomas V.
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| 245 |
1 |
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|a Marketing performance assessment /
|c Thomas V. Bonoma, Bruce H. Clark.
|
| 260 |
1 |
|
|a Boston, Mass. :
|b Harvard Business School Press,
|c c1988.
|
| 300 |
1 |
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|a xiv, 202 p. :
|b ill. ;
|c 28 cm.
|
| 504 |
1 |
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|a Includes bibliographical references (p. 185-195) and index.
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| 650 |
1 |
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|a Marketing
|x Evaluation.
|
| 700 |
1 |
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|a Clark, Bruce H.,
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| 952 |
|
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|a GrThPMO
|b 59b00b356c5ad17d7e5aad70
|c 952a
|d 9528
|e HF5415.B5243 1988
|t 7
|x m
|z Books
|
