Marketing performance assessment /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c1988.
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| Subjects: |
| Physical Description: | xiv, 202 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references (p. 185-195) and index. |
| ISBN: | 0875842038 (alk. paper) |