Quality assurance in marketing : setting action standards for better results /

Main Author: Sparling, Keith
Format: Book
Language:English
Published: London : McGraw-Hill, c1994.
Series:McGraw-Hill marketing for professionals series
Subjects:
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005 20171111230007.0
008 940208s1994 enka 001 0 eng
020 |a 0077078764 
040 |a DLC 
050 |a HF5415.122  |b .S68 1994 
082 |2 20  |a 658.8/02 
100 1 |a Sparling, Keith 
245 1 |a Quality assurance in marketing :  |b setting action standards for better results /  |c Keith Sparling. 
260 1 |a London :  |b McGraw-Hill,  |c c1994. 
300 1 |a xiv, 375 p. :  |b ill. ;  |c 24 cm. 
490 1 |a McGraw-Hill marketing for professionals series 
500 1 |a "Published in association with the Marketing Society"--Cover. 
500 1 |a Includes index. 
650 1 |a Marketing  |x Quality control. 
650 1 |a Quality assurance 
952 |a GrThPMO  |b 59b00ad36c5ad17d7e5aabea  |c 952a  |d 9528  |e HF5415.122.S68 1994  |t 7  |x m  |z Books