Quality assurance in marketing : setting action standards for better results /
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1994.
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| Series: | McGraw-Hill marketing for professionals series
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| Subjects: |
| Item Description: | "Published in association with the Marketing Society"--Cover. Includes index. |
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| Physical Description: | xiv, 375 p. : ill. ; 24 cm. |
| ISBN: | 0077078764 |