The effective use of advertising media : a practical guide /

Main Author: Davis, Martyn P.
Format: Book
Language:English
Published: London : Business Books, 1981.
Subjects:
LEADER 00669nam a2200181 a 4500
001 542917
005 20171111230007.0
008 820310s1981 enka 001 0 eng
020 |a 0091429706 
040 |a DLC 
050 |a HF5826.5  |b .D38 
100 1 |a Davis, Martyn P. 
245 1 4 |a The effective use of advertising media :  |b a practical guide /  |c by Martyn P. Davis. 
260 1 4 |a London :  |b Business Books,  |c 1981. 
300 1 4 |a xxiv, 322 p. :  |b ill. ;  |c 25 cm. 
500 1 4 |a "Published in association with the Institute of Marketing and the CAM Foundation." 
650 1 4 |a Advertising media planning 
952 |a GrThPMO  |b 59b00ad36c5ad17d7e5aabe8  |c 952a  |d 9528  |e HF5826.5.D38 1981  |t 7  |x m  |z Books