The effective use of advertising media : a practical guide /
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| Format: | Book |
| Language: | English |
| Published: |
London :
Business Books,
1981.
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| Subjects: |
| Item Description: | "Published in association with the Institute of Marketing and the CAM Foundation." |
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| Physical Description: | xxiv, 322 p. : ill. ; 25 cm. |
| ISBN: | 0091429706 |