Cover Image

Strategic advertising campaigns /

Main Author: Schultz, Don E.
Other Authors: Martin, Dennis G.
Format: Book
Language:English
Published: Chicago, Ill. : Crain Books, c1979.
Subjects:
Advertising campaigns
Physical Description:viii, 220 p. : ill. ; 29 cm.
Bibliography:Includes bibliographical references (p. 213-215) and index.
ISBN:0872510433

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