Blog rules : a business guide to managing policy, public relations, and legal issues /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM, American Management Association,
c2006.
|
| Subjects: |
Table of Contents:
- Why blog rules?
- Blogs pose unprecedented risks to business
- Start with a clear objective : why blog?
- Proceed with caution : self-assessment for would-be business bloggers
- Treat blog posts as business records
- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers
- Shhh! Blogs put trade secrets and confidential information at risk
- Blog best practices for public companies and regulated firms
- Designing and implementing effective blog rules and policies
- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities
- Communication is key to compliance : train, train, and train some more
- Content can make-or break-your blog and your business
- Managing and editing writers' posts and readers' comments
- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse
- Battling comment spam and splog
- Employee-bloggers beware 1 : Blogging can get you fired!
- Employee-bloggers beware 2 : Blogging can get you sued!
- How to blog without getting fired : eight tips for bloggers who want to keep their jobs and stay out of court
- The rules of engagement have changed : blogs make it harder to control your message and your brand
- Spreading the word and selling the brand through customer evangelists and brand bloggers
- Positioning the CEO-blogger as opinion leader
- You've been blogged : how to prepare for-and respond to-an attack in the blogosphere
- Best practices help keep blog storms at bay
- Q&A with IBM : blog central keeps IBM employees at the forefront of technology
- IBM blogging policy and guidelines
- Q&A with Edelman
- Edelman's principles and code of conduct : maintaining a weblog.