|
|
|
|
| LEADER |
02587nam a2200241 a 4500 |
| 001 |
542416 |
| 005 |
20171111230007.0 |
| 008 |
060126s2006 nyu b 001 0 eng |
| 020 |
|
|
|a 0814473555
|
| 040 |
|
|
|a DLC
|
| 050 |
|
|
|a HD30.37
|b .F59 2006
|
| 082 |
|
|
|2 22
|a 659.2
|
| 100 |
1 |
|
|a Flynn, Nancy,
|d 1956-
|
| 245 |
1 |
|
|a Blog rules :
|b a business guide to managing policy, public relations, and legal issues /
|c Nancy Flynn.
|
| 260 |
1 |
|
|a New York :
|b AMACOM, American Management Association,
|c c2006.
|
| 300 |
1 |
|
|a xii, 226 p. ;
|c 23 cm.
|
| 504 |
1 |
|
|a Includes bibliographical references (p. 199-214) and index.
|
| 505 |
1 |
|
|a Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective : why blog? -- Proceed with caution : self-assessment for would-be business bloggers -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance : train, train, and train some more -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Employee-bloggers beware 1 : Blogging can get you fired! -- Employee-bloggers beware 2 : Blogging can get you sued! -- How to blog without getting fired : eight tips for bloggers who want to keep their jobs and stay out of court -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- You've been blogged : how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog.
|
| 650 |
1 |
|
|a Business communication
|x Blogs
|
| 650 |
1 |
|
|a Customer relations
|x Technological innovations.
|
| 650 |
1 |
|
|a Blogs
|
| 650 |
1 |
|
|a Corporate culture
|
| 952 |
|
|
|a GrThPMO
|b 59b00a6f6c5ad17d7e5aa9e3
|c 952a
|d 9528
|e HD30.37.F59 2006
|t 7
|x m
|z Books
|
