The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /

Main Author: Mahajan, Vijay
Other Authors: Banga, Kamini., Gunther, Robert E.,
Format: Book
Language:English
Published: Eighty six percent solution Upper Saddle River, N.J. : Wharton School Publishing, c2006.
Subjects:
Table of Contents:
  • The lands of opportunity
  • Don't build a car when you need a bullock cart
  • Aim for the ricochet economy
  • Connect brands to the Market
  • Think young
  • Grow big by thinking small
  • Bring your own infrastructure
  • Look for the leapfrog
  • Take the Market to the people
  • Develop with the Market.