The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Eighty six percent solution Upper Saddle River, N.J. :
Wharton School Publishing,
c2006.
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Subjects: |
Table of Contents:
- The lands of opportunity
- Don't build a car when you need a bullock cart
- Aim for the ricochet economy
- Connect brands to the Market
- Think young
- Grow big by thinking small
- Bring your own infrastructure
- Look for the leapfrog
- Take the Market to the people
- Develop with the Market.