The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years /

Main Author: Mahajan, Vijay
Other Authors: Banga, Kamini., Gunther, Robert E.,
Format: Book
Language:English
Published: Eighty six percent solution Upper Saddle River, N.J. : Wharton School Publishing, c2006.
Subjects:
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040 |a EYU 
050 |a HF1416.6.D44  |b M34 2006 
082 |2 22  |a 658.8/4091724 
100 1 |a Mahajan, Vijay 
245 1 4 |a The 86 percent solution :  |b how to succeed in the biggest market opportunity of the next 50 years /  |c Vijay Mahajan and Kamini Banga with Robert Gunther. 
246 3 4 |a 86 % solution 
260 3 4 |a Eighty six percent solution  |b Wharton School Publishing,  |c c2006.  |a Upper Saddle River, N.J. : 
300 3 4 |a xxvii, 224 p. :  |b ill. ;  |c 24 cm. 
500 3 4 |a Includes index. 
505 3 4 |a The lands of opportunity -- Don't build a car when you need a bullock cart -- Aim for the ricochet economy -- Connect brands to the Market -- Think young -- Grow big by thinking small -- Bring your own infrastructure -- Look for the leapfrog -- Take the Market to the people -- Develop with the Market. 
650 3 4 |a Export marketing  |z Developing countries. 
650 3 4 |a International business enterprises  |z Developing countries 
700 1 4 |a Banga, Kamini. 
700 1 4 |a Gunther, Robert E., 
952 |a GrThPMO  |b 59b009dd6c5ad17d7e5aa78d  |c 952a  |d 9528  |e HF1416.6.D44M34 2006  |t 7  |x m  |z Books