Marketing management : text and cases /

Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : J. Wiley & Sons, c2000.
Edition:7th ed.
Subjects:
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100 1 |a Dalrymple, Douglas J. 
245 1 |a Marketing management :  |b text and cases /  |c Douglas J. Dalrymple, Leonard J. Parsons. 
250 1 |a 7th ed. 
260 1 |a New York :  |b J. Wiley & Sons,  |c c2000. 
300 1 |a xii, 707 p. :  |b ill. ;  |c 26 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing  |x Management 
650 1 |a Marketing  |x Management 
700 1 |a Parsons, Leonard J. 
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