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Marketing management : text and cases /

Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : J. Wiley & Sons, c2000.
Edition:7th ed.
Subjects:
Marketing > Management
Physical Description:xii, 707 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471332380

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