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| LEADER |
00755nam a2200217 a 4500 |
| 001 |
541311 |
| 005 |
20171111230006.0 |
| 008 |
040928s2005 enka b 001 0 eng |
| 020 |
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|a 0761941533
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| 040 |
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|a DLC
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| 050 |
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|a HF5823
|b .H185 2005
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| 100 |
1 |
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|a Hackley, Christopher E.
|
| 245 |
1 |
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|a Advertising and promotion :
|b communicating brands /
|c Chris Hackley.
|
| 260 |
1 |
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|a London :
|b SAGE Publications,
|c 2005.
|
| 300 |
1 |
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|a 264 p. :
|b col. ill. ;
|c 25 cm.
|
| 504 |
1 |
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|a Includes bibliographical references (p. [239]-246) and index.
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| 650 |
1 |
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|a Advertising
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| 650 |
1 |
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|a Advertising
|x Social aspects
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| 650 |
1 |
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|a Sales promotion
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| 650 |
1 |
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|a Advertising
|x Brand name products
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| 952 |
|
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|a GrThPMO
|b 59b009506c5ad17d7e5aa536
|c 952a
|d 9528
|e HF5823.H185 2005
|t 7
|x m
|z Books
|
