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01263nam a2200217 a 4500 |
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541307 |
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20171111230006.0 |
| 008 |
050802s2006 caua b 001 0 eng |
| 020 |
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|a 141291633X (cloth)
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| 040 |
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|a DLC
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| 050 |
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|a HF5414
|b .A527 2006
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| 082 |
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|2 22
|a 361/.0068/8
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| 100 |
1 |
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|a Andreasen, Alan R.,
|d 1934-
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| 245 |
1 |
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|a Social marketing in the 21st century /
|c Alan R. Andreasen.
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| 246 |
3 |
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|a Social marketing in the twenty-first century
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| 260 |
3 |
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|a Thousand Oaks, Calif. :
|b SAGE Publications,
|c c2006.
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| 300 |
3 |
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|a xi, 264 p. :
|b ill. ;
|c 24 cm.
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| 504 |
3 |
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|a Includes bibliographical references (p. 237-252) and index.
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| 505 |
3 |
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|a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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| 650 |
3 |
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|a Social marketing
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| 952 |
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|a GrThPMO
|b 59b009506c5ad17d7e5aa532
|c 952a
|d 9528
|e HF5414.A527 2006
|t 7
|x m
|z Books
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