The handbook of marketing research : uses, misuses, and future advances /

Other Authors: Grover, Rajiv,, Vriens, Marco
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, c2006.
Subjects:
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020 |a 141290997X (cloth) 
040 |a DLC 
050 |a HF5415.2  |b .H286 2006 
082 |2 22  |a 658.8/3 
245 4 |a The handbook of marketing research :  |b uses, misuses, and future advances /  |c edited by Rajiv Grover, Marco Vriens. 
260 4 |a Thousand Oaks :  |b Sage Publications,  |c c2006. 
300 4 |a xi, 705 p. :  |b ill. ;  |c 26 cm. 
504 4 |a Includes bibliographical references and index. 
650 4 |a Marketing research 
700 1 4 |a Grover, Rajiv, 
700 1 4 |a Vriens, Marco 
952 |a GrThPMO  |b 59b009506c5ad17d7e5aa52e  |c 952a  |d 9528  |e HF5415.2.H286 2006  |t 7  |x m  |z Books