The handbook of marketing research : uses, misuses, and future advances /

Other Authors: Grover, Rajiv,, Vriens, Marco
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, c2006.
Subjects:
Physical Description:xi, 705 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:141290997X (cloth)