Marketing research : an applied orientation /

Main Author: Malhotra, Naresh K.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, c2004.
Edition:4th ed.
Subjects:
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020 |a 0131217291 (International ed.) 
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100 1 |a Malhotra, Naresh K. 
245 1 |a Marketing research :  |b an applied orientation /  |c Naresh K. Malhotra. 
250 1 |a 4th ed. 
260 1 |a Upper Saddle River, N.J. :  |b Prentice Hall,  |c c2004. 
300 1 |a xxix, 713, [69] p. :  |b ill. ;  |c 28 cm. +  |e 1 computer optical disc (4 3/4 in.) 
500 1 |a Accompanied CD-ROM: SPSS student version 11.0 for Windows (Prentice Hall student ver.) 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Marketing research 
650 1 |a Marketing research  |x Methodology. 
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