Marketing research : an applied orientation /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2004.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Accompanied CD-ROM: SPSS student version 11.0 for Windows (Prentice Hall student ver.) |
|---|---|
| Physical Description: | xxix, 713, [69] p. : ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0130337161 0131217291 (International ed.) |