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01032nam a2200277 a 4500 |
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20171111230003.0 |
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030113s2004 maua b 001 0 eng |
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|a 0072865490 (set)
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| 020 |
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|a 0072536861 (book)
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|a 0072536926 (CD-ROM)
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|a DLC
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| 050 |
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|a HF5415.33.U6
|b H38 2004
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| 082 |
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|2 21
|a 658.8/342/0973
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| 100 |
1 |
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|a Hawkins, Del I.
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| 245 |
1 |
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|a Consumer behavior :
|b building marketing strategy /
|c Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author Eric C. Koch.
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| 250 |
1 |
|
|a 9th ed.
|
| 260 |
1 |
|
|a Boston :
|b McGraw-Hill/Irwin,
|c c2004.
|
| 300 |
1 |
|
|a xxvi, 790 p. :
|b col. ill. ;
|c 26 cm +
|e 1 CD-ROM (4 3/4 in.)
|
| 504 |
1 |
|
|a Includes bibliographical references and indexes.
|
| 650 |
1 |
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|a Consumer behavior
|z United States
|
| 650 |
1 |
|
|a Market surveys
|z United States
|
| 650 |
1 |
|
|a Consumer behavior
|z United States
|
| 700 |
1 |
|
|a Best, Roger J.
|
| 700 |
1 |
|
|a Coney, Kenneth A.
|
| 952 |
|
|
|a GrThPMO
|b 59b006466c5ad17d7e5a982f
|c 952a
|d 9528
|e HF5415.33.U6H38 2004
|t 21
|x m
|z Books
|
