Description: Consumer behavior :

Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J., Coney, Kenneth A.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, c2004.
Edition:	9th ed.
Subjects:	Consumer behavior > United States Market surveys > United States

Physical Description:	xxvi, 790 p. : col. ill. ; 26 cm + 1 CD-ROM (4 3/4 in.)
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0072865490 (set) 0072536861 (book) 0072536926 (CD-ROM)